Press Release
FOR IMMEDIATE RELEASE
Dallas, TX – June 6, 2024 – Fine Arts Chamber Players is proud to announce its rebranding to Basically Beethoven, marking a significant milestone in the organization's history. The transition to Basically Beethoven as its public name reflects the consolidation of two separate concert series and an education program into a single, cohesive brand, aimed at continuing to enrich the Dallas community with outstanding classical music experiences.
Fine Arts Chamber Players was established officially as a nonprofit organization in 1982, growing out of the Basically Beethoven Festival established in 1981 and named for where it was then located, at The Dallas Museum of Fine Arts (now the Dallas Museum of Art.) The Basically Beethoven Festival has been a cherished July tradition in Dallas, offering world-class performances free of charge to audiences of all ages.
“The name ‘Fine Arts Chamber Players’ no longer correlates to its location, and more people are aware of the organization through its flagship festival, than its winter series, or its music residencies,” said Cindy Karm, president of the FACP/ Basically Beethoven Board of Directors. “Ultimately, our decision to rebrand to Basically Beethoven stemmed from our desire to streamline operations while capitalizing on 43 years of Basically Beethoven Festival name recognition, thus enhancing the organization's overall impact to the music-loving community.”
FACP / Basically Beethoven’s mission “to enrich and enhance the quality of life for North Texas-area residents, especially families and children, through free concerts of classical music and educational activities” will remain unchanged, Karm said.
For the past 42 years, FACP’s mission to make classical music accessible to everyone has resonated deeply with the community, fostering a love of music and nurturing young talent through its educational initiatives. By consolidating under a unified brand, Basically Beethoven aims to strengthen its identity and expand its reach, while remaining true to its core values of excellence, accessibility, and inclusivity.
"We are thrilled to unveil Basically Beethoven as the new face of our organization and our new website on June 5," said Morgan Vaughan, Executive Director of Basically Beethoven. "This rebranding represents a new chapter, one that brings together our various programs and initiatives under a single, cohesive umbrella. We believe that Basically Beethoven will resonate with both our longtime supporters and new audiences alike, embodying the spirit of musical unity and celebration."
The design for the new logo was created by Dallas’ O&H Brand Design.
“O&H were unbelievable to work with,” said Ms. Vaughan. “The board were thrilled with our choices and I think, ultimately, we chose the absolute best out of several excellent designs. Our short-hand for this one, when we were passing the choices about via email, was ‘smiley Beethoven,’ and I think that the tiny upturned mouth on Beethoven’s face in the logo perfectly represents the spirit of our brand - professional, talented, and skilled, as well as welcoming and friendly.”
The name change came with some other upgrades, Vaughan said. “We’ve updated the website as well, with a view to be audience-centric. We wanted ease-of-use throughout the site, plus a way to see what guest musicians are scheduled in what concerts, an easy way to register for concerts, a way to enter raffles, and a page devoted to frequently asked questions, where we answer questions from where to park to what to wear to when to clap. Our goal is to be welcoming at every exchange.”
Basically Beethoven will continue to present its signature festival featuring a lineup of rising stars and acclaimed performers in its July festival, winter series sponsored by Howard & Fanchon Hallam, and its music education residencies, teaching violin, piano, and voice at underserved Dallas schools at no charge to the students or school districts. This summer's Basically Beethoven Festival will take place on Sundays, July 14, 21, and 28, with Rising Stars performances at 2:30 PM followed by Featured Performers at 3:00 PM at Moody Performance Hall in downtown Dallas. All performances are free to the public. The scheduled players and repertoire will be officially announced in a separate press release and on our website www.basicallybeethoven.org. Audiences can expect an exceptional showcase of talent, ranging from classical masterpieces to contemporary works, all presented in the spirit of artistic excellence and community engagement
Sponsors for Basically Beethoven’s concert series (festival and Hallam) include The City of Dallas Office of Arts & Culture, Fanchon & Howard Hallam, Capital One, TACA - The Arts Community Alliance, Texas Commission on the Arts, The National Endowment for the Arts, Ben E. Keith Corp., DART, and individual donations.
To learn more about Basically Beethoven and its upcoming events, please visit www.basicallybeethoven.org or follow us on Facebook, Instagram, YouTube, and X/Twitter - Hashtags: #BBF #BasicallyBeethoven. For press inquiries or interview requests, please contact Morgan Vaughan at the contact information below.
About Basically Beethoven:
Fine Arts Chamber Players will be working under the “doing business as” name Basically Beethoven, which will be the forward-facing brand, while the official name and EIN remain under Fine Arts Chamber Players. FACP/BB is a nonprofit organization dedicated to enriching the Dallas community through free, exceptional classical music experiences. Founded in 1981, FACP/ Basically Beethoven presents the annual Basically Beethoven Festival, along with music residencies and a winter concert series, sponsored by Howard and Fanchon Hallam, with a commitment to accessibility-to-all and artistic excellence.
Contact:
Morgan Vaughan, Producing Executive Director
Basically Beethoven
214.520.2219 (office) or 310.600.4296 (mobile)